Assignment of Marketing Director in temporary management to design the corporate image of a new Italian company that produces orthodontic appliances and palatal devices for the orthodontic industry.

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International business development activities through market research, employment of local export managers, use of institutional channels offered by Italian chambers of commerce abroad, Enterprise Europe Network and participation in the Stay Export project.

Real Life Tester is an advanced laboratory equipment made by the customer in collaboration with CNR and University of Genoa. It allows to perform advanced tests on materials used in fuel cells for the hydrogen by reproducing the operating conditions. The customer was assisted in international business development activities through market research, employment of local export managers, use of institutional channels offered by Italian chambers of commerce abroad,The customer was assisted in the production of multilingual technical documentation required by EU, in the creation of effective online marketing tools.

Redesign of the corporate image aimed at internationalisation and repositioning the company in the high-end segment. Review of the Industrial Design Made in Italy services offered to the public, creation of multilingual tools for online marketing and enhancement of distinctive elements such as awards, collaborations with leading research institutes, historical background and projects carried out.